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In
another sign of good health, .ART, who is
headquartered in London with additional offices in
Los Angeles, Moscow and Beijing, has an overall
renewal rate of 63%. That soars to 85%
for the more than 13,000 premium domains they
have sold. While premium domains are a key source of
revenue, accounting for 69% of the registry’s
income, only 5% of their domains have carried
a premium price, insuring that the vast majority of
domains are available to registrants around the
world at standard rates.
I mentioned NFTs opening up a whole new world
for .ART but that is just part of the
ground-breaking path the registry is on. .ART is now
a patent holder for its Digital
Twin solution. The .art Digital
Twin is a digital certificate of authenticity
that can be applied to any art or cultural object.
It provides an easy to understand, easy to use
solution for storing valuable artwork information,
including any kind of media that could confirm its
value and illustrate the creativity behind it. Using
the international Object IDTM standard
developed by the Getty Trust, the DNS &
blockchain acts as an expansive, distributed, secure
data holder.
.ART
has also launched its own crypto
wallet solution, allowing you to send
crypto directly to registered domains using .ART
domains. Instead of typing out an incredibly long
crypto address, you have the option to simply type
in an easy-to-remember domain like annieswallet.art
with a synergetic security of ENS and DNS used
in
parallel.
.ART
also provides a free, easy to use website builder
to help artists establish a memorable web address
and establish a website for displaying their work.
Anyone with a .ART domain can build their
online presence in a few clicks. The relatively
simple web pages can serve as a sort of digital
business card, or as a communication hub that is
used as an entry point for all platforms used by the
owner, from Medium to TikTok.
Mr.
Kasimov said, This has truly been a remarkable
period. Since its launch, .ART has grown into a
fully-fledged brand acknowledged by the artistic
community, thanks to every single one of our
adopters. Our latest partnerships with CADAF
and Ars
Electronica and the added context of the
pandemic have shown new horizons, so we will
keep up the innovatory spirit. We are already
looking for new tools and novel ways to act as an
activation agent to connect tech, art and
finance digitally, but on a human scale.
For
an illuminating complete account of Mr. Kasimov’s personal
quest for the .ART TLD, you will want to read
his comments in this exclusive
interview published on the Art.art blog
in 2019. In another interesting read, check
out the
history of the .ART registry here.
