Rick Schwartz recently announced he would open a domain brokerage. He later revealed he would be using Stud.com, a domain name he has owned for many years. Over the past few days, Rick has been sharing more details about how Stud.com will work:
So we are building this business, STUD .com, and we haven’t even done the economics to see if it’s viable.
But what we know is that it’s needed and when it is unveiled you will be PROUD. If we build it right, viability will take care of itself. #BreakEven#Domains #DomainNames
— Rick Schwartz ? The DomainKing® ? Since 1995 ? (@DomainKing) July 23, 2021
Stud .com will be subscription-based. That will help to weed out and qualify users.
What we will unveil will be unrivaled in the industry. it is being built from the ground up by #domainers with a different but proven vision.
We will empower Domain investors!
##Domains pic.twitter.com/Fohkfpqu3F— Rick Schwartz ? The DomainKing® ? Since 1995 ? (@DomainKing) July 23, 2021
At the moment, Stud.com still shows a framed redirect to Rick’s DomainKing.com website, but Rick shared what appears to be the logo for Stud.com in a tweet this morning:
Stud .com won’t allow “Make an Offer”
Listed domains to be sold under $10k must have a BIN price. Will also have a link to “Inquire for further details”#Domains between $10k and $100k. “Price Upon Request” can be used BUT a solid price must be given to them upon their request. pic.twitter.com/YljXF9bZqE
— Rick Schwartz ? The DomainKing® ? Since 1995 ? (@DomainKing) July 26, 2021
When Rick shared a general outline for the brokerage, I was under the impression that STUD would be used as a domain name related acronym. It’s quite likely that will still be the case. However, the imagery of a horse and horse shoe plays more into the equine relationship than domain names. The “we breed domain names” punny tagline connects the equine definition of the term with domain names.
Rick has been sharing more information about Stud.com on Twitter, and he has also been answering questions.
