Are these Amazon domain registrations really necessary? – Domain Name Wire

Sending Alexa to space and flushing money down the drain.

Alexa in space! For some reason, Amazon defensively registered over 50 domains for this. Image courtesy Lockheed Martin.

Lockheed Martin announced last week that it worked with Amazon and Cisco on technology for space flight. Essentially, they’re going to test how Amazon’s Alexa and Cisco’s WebEx could help in space flight.

This is a very B-to-B play without a consumer angle. I don’t think Amazon needed to register any domain names defensively for this project.

Yet it registered over 50.

Can anyone explain what good registering alexa-artemis-1-mission.com will do to protect Amazon’s brand? Would a cybersquatter somehow mess up the company’s plans by registering alexaonboardorion.com? Would amazonalexainouterspace.com be used in a phishing attack?

Apparently, someone at Amazon was worried. Or someone is getting paid by the domain to register these domains.

Here are 54 out-of-this-world domain registrations related to Alexa in space: