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Whether you’re a freelance photographer, hardware store owner, or other type of small business, a great website is essential to the success of your business. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and beautiful business websites. Whether you’re creating a new startup website or looking to make your current website more effective, here are 10 essential steps to get started and help your small business website compete effectively in the online marketplace. Fortunately, technology has recently caught up with the massive demand for tools to make website creation easier.
It has never been easier to create your own website without any experience in web design. This guide provides an overview of the steps to create a website for your business, as well as suggestions on which tools to use based on your type of business and skill level. Having your own website is important so you can control your online presence instead of relying on social media or other platforms. A professional website makes a much better impression on your customers and clients.
How to create a business website
Determine the main purpose of your website
A business website typically serves as a place to get general information about your business or as a direct platform for e-commerce. Whether you’re creating a simple website that tells a little about your business, or a more complex e-commerce site, the most important thing to do is say what your business does, on the home page, in simple words. Don’t leave customers searching to see if your company can do what they need, warned Erin Pheil of Followbright, a website design firm.
“Think about your specific user experience and the journey the user will go through while browsing your site,” added Gabriel Shaoolian, CEO of website design and digital marketing agency Blue Fountain Media. “Whatever the fundamental goal of your website or whatever the focus is, users should be able to achieve it easily, and the goal itself needs to be reinforced as users navigate through your site.”
Decide your domain name
Your domain name is one of the most important features of your website. It is the URL that you share with your current and potential customers and promote on social networks. Therefore, it must be meaningful and easy to remember and write. Try to be brief and avoid abbreviations, acronyms, and numbers whenever possible to avoid confusing customers.
You also need to decide on your top level domain or TLD. This is the suffix at the end of your domain name, for example, .com, .net, or .biz. However, non-traditional TLD names have grown in recent years. These TLDs can be based on location like .nyc or business type like .marketing, .agency, or .law. Although these can be descriptive, .com is still the main place to go. Read our article on how to choose a non-traditional TLD to learn more.
build your pages
A good website is more than a static home page. You should create several pages dedicated to different aspects of your business, such as: For example, a detailed catalog of your products or services, or a blog section for company updates. Throughout your site, make sure each page supports the main purpose of the site, has a clear purpose, and includes a call to action (for example, “Learn More,” “Sign Up,” “Contact Us,” or “Buy”). A contact page is one of the most important areas of a website, as it provides a direct link from your customers to you. Therefore, please provide as much information as possible (phone number, email address, and location of your business, if available). It’s also a good idea to include information about the founding team or staff on an “About Us” page so customers can put real names and faces to your brand.
If your business doesn’t already have a logo, hire a graphic designer or create one yourself to use on your website, business cards, and social media profiles. This helps your customers quickly and easily identify your business on the Internet.
Set up your payment system (if applicable)
Although this step does not apply to all commercial websites, companies that want to offer their customers the ability to pay online should integrate electronic payment systems into their websites. The easiest way to do this is through e-commerce software or small business credit card processing solutions.
Many web hosts offer their own shopping cart or integration with e-commerce programs. Do your research to ensure you get a solution that’s easy to work with and flexible enough to meet your needs now and in the future.
Test and publish your website
Before announcing that your website is live, make sure it works in all major browsers, including Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome. Click through each page and feature in each browser to ensure images display, links are correct, and formatting looks smooth. This will take some time, but the effort you put in now will save you from future complaints from visitors not being able to access certain features.
Also, make sure your website displays properly on mobile devices like smartphones and tablets. This step should not be overlooked as Google and other search engines have switched to mobile-first indexing, which prioritizes the performance of the mobile version of your website in terms of search engine rankings.
Another important feature that should be included from the start is an analysis program. By setting this up before the site is live, you can troubleshoot any issues and coordinate a proper setup, Shaoolian said. Once the site is up, you can monitor page performance and use your analytics to determine why a particular page is successful or not.
Market your website on social media
Social networks like Facebook, Twitter, LinkedIn or Pinterest are the best way to increase the reach of your audience and let customers know what is happening in your business. Every time you update your website, post it on your social media, but balance that with real, non-promotional engagement.
Add links to your social networks on your website too. The most common places for this are the footer or the helper bar (the extra menu at the top right that often contains login or contact links).
keep your site
It’s important to stay relevant, so update your website regularly with blog posts about the latest industry events, new products and offers, and company news to keep visitors coming back for more. You should also check at least once a month that your software and any plugins are up to date. Pheil said that if your software is not up to date, you are at risk of being hacked, even if the security of your website host is high. If you don’t have time to do it yourself, delegate the task to someone you trust or an independent website administrator.
Launching a website for your business is a financial investment that can help you build credibility and reach a larger customer base than ever before with traditional marketing techniques. When you keep your website up-to-date with new and up-to-date content and fix technical issues quickly, you never have to worry about “missing” your current and future customers.
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