New York, NY – OnlineBusiness.com, a leading platform for connecting buyers and sellers for premium domain names, recently posted a guide to educate its readers on a proper rebranding rollout plan if they are planning to better position their company to gain more customers, close more sales and capture more market share in 2022.
There are many different types of rebranding that can be done for a company. The scope could be as simple as a font change on one’s website. On the other hand, it could be as complex as rebranding an entire website with a change in layout and user interface.
Other rebranding strategies can include a domain name upgrade, typically one that shortens a company’s domain name making it more memorable and easier to access. This is exactly what Clean Planet Energy has recently done. The company recently acquired the shorter domain name, CleanPlanet.com, for a reported $40,000 and currently forwards that traffic to CleanPlanetEnergy.com, their original domain to protect their brand. This acquisition of a shorter domain name allows the company to expand beyond energy in the future.
The average domain length of the top 10,000 most popular websites is 8 characters, according to Gaebler. Brands with a short and precise domain name are easy to type, easy to remember, and resonate well with users. With that said, for companies who are looking for ways to increase traffic growth and brandability, a rebranding rollout plan that includes acquiring or obtaining a shorter related domain name could work to one’s advantage.
OnlineBusiness.com lists key qualifiers of a good domain name for companies considering a domain rebrand:
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Short – Domain names should be concise and precise to make it easy to remember and type, and minimize the possibility of error in typing. For instance, PricewaterhouseCoopers uses the pwc.com domain name for a shorter version.
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Easy-to-Remember – Domains should be catchy and easy to remember. Avoid numbers and hyphens that will only confuse users when typing the domain. Google is the best example of a catchy and easy-to-remember domain that differentiates the company from its competitors.
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Descriptive – Ideally, the domain name should be the same as the business name. However, as it may not always be available, a brand should choose the best one that describes its business.
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Use Common TLDs like.com – Choose the common top-level domains for your domain name, such as .com, .org, .net, and .xyz that are valuable, credible, easier to promote, and help grow a brand.
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SEO – Don’t stuff the domain with keywords. Using a company’s brand name helps build brand signals that will eventually help the business rank in the search engine result pages.
“There may come a time when a company has the budget to go after the domain they originally wanted to use or one that seems to align better with their current or new brand. And it’s important for them to ensure they’re switching to a domain name that is considered an upgrade. And that usually means a move to a shorter, more memorable domain name,” said Michael Santiago, founder of OnlineBusiness.com
For many years, OnlineBusiness.com has been assisting new startups and industry leaders to increase market share and brandability by upgrading their domain name to a more premium one.
To learn more, contact the team by visiting OnlineBusiness.com.
About OnlineBusiness.com
OnlineBusiness.com is a digital marketplace for premium domains and starter sites. They specialize in assisting their clients in acquiring the best domain name possible in order to improve credibility and brand power. They currently list over 3,500 domain names with a combined valuation of more than $5 million. They strive to be the best website for purchasing an online business.
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