You would think it would be an easy task to simply name your business, quickly register it, and off you go with your great idea, but in reality, it isn’t as clean cut and simple: In Australia we may have fewer new businesses than in the US and UK each year, but essentially we all face the same issue when it comes to the availability of good company names.
The US business market is booming – good news, right? What this means is that there were over two million applications for registering new businesses in the US just last year alone. What do you think that means for your favorite chosen business name? Chances are that it will not actually be available any more when you go to register it.
There’s a Lack of Availability of Really Great Business Names
Naming your business after your dog may sound like a great idea, especially if you’re about to corner the pet toy market, but having an understanding of branding, marketing, and sales will soon make you realize that maybe ‘Max’s Playtime Delights’ may not be as appealing to your target consumers as it may be to you. Furthermore, the US government actually has corporate identity and branding standards you will have to adhere to.
Using A Name Generator Will Help You Find the Perfect Business Name
So you’ve got your business plan all done, you’ve worked out the math, you’ve raised the funds for your awesome idea, but there’s one last thing you don’t have yet: You’re stuck without a good name for the whole thing. A business name can make or break you. Did you know that Ray Kroc fought so hard to own McDonald’s, not because of the fast food system the McDonald’s brothers formulated but simply because of the name. McDonald’s, he said, sounded better than eating at Kroc’s.
But there’s now a GREAT new way to help you generate a business name, and you can do it online, in the comfort of your home. Name generators are a powerful tool and an infinite resource for unregistered and potential business names. They can create a name, brand, and company name for you and they’re super simple to use.
There are a lot of name generators out there – and not all are digitally automated. Marketing professionals offer name generation with a hefty price tag, but some people may want that more ‘human’ feel to the naming process. Every name generator service offers a similar user experience with an added extra that may set them apart from the rest; they may have unique features such as logo makers, domain registration services, website building and filters, so you will need to consider what process works best for you and the way your brain is wired to get your favored result.
Here is our pick of the Top 5 Business Name Generators you can use to find your perfect business name:
1. TRUiC Business Name Generator
The TRUiC Business Name Generator tops the list because it’s free, easy to use and generates the best business names by accessing the largest databases available. TRUiC uses advanced AI tools to generate business names for you with just three bits of information: You will have to input at least two keywords that describe your product, service or brand idea, choose the industry your business is based in, and you also have the (recommended) choice of adding your new business location. With just this information, TRUiC will generate hundreds of awesomely relevant, on-brand, and usable business names for you. You simply then just get to pick one!
2. Wix Business Name Generator
Equally easy to use but not as efficient as the TRUiC name generator is the Wix Business Name Generator. Here, you only have to input two keywords and the site then generates a list of names for your business based on your keyword input. However, Wix’s focus on adding a name generating feature is mostly to drive people to register website domains, so their primary function is not to get you that awesome business name but to get you to build your new business site – which makes sense, since they’re a website building platform.
3. Shopify
While Shopify claims to be the fastest name generator online, it comes short in certain other aspects. Firstly, it asks you to input only one keyword, presumably to save even more of your time, but typing in one keyword to describe your whole brand, business ideas and vibe is not going to yield the best results. Secondly, Shopify also wants you to register a domain as quickly as possible so you can use their site, so their primary focus for offering this service is also not squarely on business name generation.
4. Upwork
Upwork is primarily a job offer posting platform so the name generation on the site is actually a paid service. You procure an expert from the listed freelancers available for the task, and they then go through a somewhat lengthy process of generating a business name for you. The prices range from $20 to $50 to communicate your thoughts with a human being, if you should prefer. The upside is, most name generators on the site will offer or include some research and revisions.
5. Novanym
Novanym is an automated name generator which claims to be the best on the market, however its structure is a bit off putting. While it may be nice to play around with the genre/type of business name desired, it really doesn’t deliver on the quality of names you would find in better name generators. Searching by name style, such as traditional, corporate, or dynamic, spits out a crazy list of words that don’t necessarily correspond to your original business idea. If you’ve got the time, it could be a fun way to get inspired.
There are many more name generators online, all basically offering the same services, but only one actually comes with really well-made explanatory videos for before and what happens AFTER you choose a business name, with its primary focus on a comprehensive business name generation service: In this category, TRUiC seems to be doing a good job at helping entrepreneurs find the right answers.
