- Metaverse comprising NFTs and gaming is seeing mainstream corporations stepping in
- Firms like Pepsi, Facebook, Budweiser, Adobe, and Nike seems are invading the virtual world
- Several NFT enthusiasts are bearish on lingos like WAGMI
- We should not mind any brands rushing into the ecosystem
Metaverse witnesses brands like Pepsi, Budweiser, and Adidas stepping in it. These corporations are acquiring or establishing their Non-Fungible Tokens. Last week only, Pepsi, one of the leading beverage producers launched its first NFT collection. Besides, Budweiser, the flavourful American-style beer producer obtained an NFT and Ether domain name to change its twitter handle username to beer.eth. Facebook rebranded itself to “Meta”.
Adidas Originals came in to acquire a Bored Ape NFT and overlay branded clothing into it. Moreover, Adidas also unveiled its plans of a new metaverse project with the studio behind the Bored Ape Yacht Club. Following Adidas, Nike also planned to not be left behind and stepped in to buy a RTFKT, a metaverse sneaker studio. Notably, Nike’s move in particular prompted a backlash among the crypto community.
Are brands invading the metaverse?
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Outside, the crypto industry is garnering more mainstream attention, but in the metaverse, a clash is brewing. Several gamers in the gaming and NFTs metaverse are getting angry over crypto invading their platforms. Indeed, according to experts the outrage could cut the other way. Indeed, several see that brands and big names are rushing into Web3.0 and making the ecosystem uncool.
Several NFT enthusiasts are bearish on lingos like WAGMI, an acronym for “we are going to make it”. Many claimed that such crypto lingo would soon die a quick death. Moreover, following Facebook’s latest rebranding move, a Twitter user pleaded if we can not just have a metaverse be invented by Facebook, as the concept is way older.
Brands rushing to stake ownership claims
Brands are already suing to claim ownership stake in the metaverse. Indeed, the idea of gated areas owned by centralized corporations is antithetical to the entire point of the metaverse. According to Yat Siu, the chairman of Animoca, tech giants like Facebook and Tencent are representing the biggest threat to an open metaverse.
According to Tim Sweeney, Epic Games CEO, Tim Sweeney says that no firm could own the metaverse. However, with 2 billion users and a $930 billion market cap, Meta is making a formidable go at it.
Crypto opens its arm for everyone
If any enthusiast believes that the metaverse is here to stay with some considerable tools like Ethereum, domain names, NFTs, and DeFi pools, then we should not mind any brands rushing into the ecosystem. Notably, if the scenario goes mainstream, everyone will be in. As per the nature of the crypto ecosystem, it needs to open its arms for everyone, and create more easier user experience onramps for freshers in the industry.
