The enroll of name brands getting into crypto grows. Fast food chain White Castle declared on Twitter that it enlisted a domain name with the Ethereum Name Service (ENS): “whitecastleofficial.eth,” turning into the most recent brand-name entrant to the crypto world. Similar to an internet domain name, an ENS permits individuals to connect crypto wallets or other Web3-related data on the Ethereum blockchain. Clients can purchase private domains that can supplant alphanumeric wallet addresses with a name that is more straightforward to recollect or share.
This year, brand names from Gucci to Coca-Cola to Ubisoft have placed bets on NFTs and the metaverse. Investment bank Jefferies predicts the metaverse will be the biggest disruption to how we live ever seen, and institutions and retail traders alike have shown their excitement. Last week alone, NFT sales hit $293 million.
On Twitter, the century-old fast food chain also changed its profile picture to a “Seahams” NFT.
Shortly after White Castle announced its entry into crypto, Brantly Millegan, director of operations at ENS, tweeted out his surprise — adding that he would go buy some White Castle as soon as possible.
News Summary:
- White Castle pierces the crypto space with domain name ethereum and NFT
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