When to Re-price a Domain Name

For the time being, I no longer allow offers for my domain names listed for sale at Dan.com. This doesn’t always stop people from making offers to me since it’s easy to see that I am the registrant.

Yesterday afternoon, someone emailed me to make what I would deem a wholesale-level offer to buy one of my domain names. The offer was slightly less than half of the price listed on Dan.com. I passed and told the prospect that he can choose a payment plan if that helps with his budgetary needs.

When I was doing a bit of additional background research to ensure the price was still correctly set, I realized the domain name was priced at GoDaddy for more than 2x the price at Dan.com. I think the GoDaddy price is more in-line with its retail valuation, and I told the prospect the price will likely be adjusted in the near future.

I did not hear back from this prospective buyer, and I am debating when/whether to adjust the price on Dan.com. On the one hand, if I adjust the price right away, the prospect can still request to get the lower price if he replies to my email. On the other hand, the prospect may assume I am trying to gouge him by jacking up the price in the middle of the negotiation. That’s not what would be happening, but that might be how it appears to him.

While I can easily explain the rationale behind the higher price if asked, there is always the risk that the prospect will simply walk away. There is also a risk of getting a negative review somewhere, and that could be harmful in a future negotiation.

This domain name will almost certainly be re-price soon, and it’s just a matter of figuring out the right time to do it. When would you update the price?

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