Chinese companies often use English domain names.
Many investors have the misconception that Chinese companies use only Pinyin domains. On the contrary, I come across English-based domains regularly when reading Chinese news. Here are 10 Chinese startups I picked up from financial news just in June.
| Brand | Business | Funding | Domain |
|---|---|---|---|
| Airdoc | AI-based medical care | Series D | Airdoc.com |
| Honor Trends | Blood inventory control | Series A | HonorTrends.com |
| xCharge | Electric car charging | Series B | xCharge.com |
| Lady Penguin | Wine | Series A | LadyPenguin.com |
| dCarer | Digital health care | Series C | dCarer.com |
| EcoFlow | Eco power supply | Series B | EcoFlow.com |
| GenePoint | Bio material storage | Series C | GenePoint.com |
| ChemExpress | Chemical reagents | IPO | ChemExpress.com |
| Best Covered | Alzheimer treatment | Series A | BestCovered.com |
| GensKey | Genetic testing | Series C+ | GensKey.com |
What can we learn from these domains? (1) .com (2) Brand-matching.
This means that if you invest in English-based .com domains, you still have a chance to sell to Chinese end users. Just make sure your domains are listed at a marketplace with retail outlets in China.
Also, if you see a domain not matching its Chinese brand, there is a possibility that the company will upgrade to its brand-matching .com.
