Considering the internet is an inseparable part of most people’s lives, building an online presence using a good website is a must for most businesses. With around 4.66 billion active internet users worldwide, not having a website is a wasted opportunity for your business.
You need to consider several factors to ensure the best exposure for your business website, one of which is choosing the right top-level domain (TLD). Among many options available, .tech has risen as a popular choice, especially among tech startups.
But, how do you utilize a .tech domain for your online business? In this article, we will look at what the .tech domain is, then identify some situations in which it could be useful for your online venture.
What Is .tech Domain?
.tech is a type of TLD typically used by companies, individuals, or brands that focus specifically on technological topics and products. Using a .tech extension for your website is a good alternative to other popular extensions like .com or .org since they may have fewer available domains.
Other than other tech-related domain extensions, such as .io and .ai, .tech domains are more commonly known and recognized by the public. Therefore, this domain extension may also help your audience easily identify what your website has to offer.
www.viacom.tech and www.hacksmith.tech are some popular examples of websites that use .tech as their domain extension. If you plan to choose a domain name for your tech business website, you should definitely consider a .tech domain extension.
Ways to Use .tech Domains for Your Business
1. Elevate Your Tech Business
Using a .tech domain for your business website can improve your branding, especially if you run a tech-related startup. This TLD can help your business establish its presence within the tech community and eventually build trust from your target market.
If your startup uses .tech for its domain, it is also possible to boost your business growth by joining the Startup League community. This is an initiative powered by Radix, which owns and operates .tech domains.
By joining the Startup League, your business can get the chance to receive sponsorship and be exhibited at some of the biggest tech events. It can also provide your website with a digital marketing boost, media shoutouts, and branding support.
2. Improve SEO Ranking
Choosing the right top-level domain can significantly impact your SEO ranking. Even though a TLD doesn’t directly impact search engine rankings, it can influence people’s perception of your website and business in general.
By combining .tech with a keyword-rich domain name, your business website will have more chances to attract the desired audience. Since .tech domains are not as commonly used as traditional TLDs, like .com and .net, you also have more chances of getting the domain name you want.
Before deciding on a domain name, make sure that it is available by conducting a domain name search on various services available online.
3. Increase Branding Quality
With a good branding strategy, your business can attract people’s attention and eventually convert them into loyal customers who promote your brand to their peers. Some TLDs, including .tech, may improve your branding quality by adding character to your domain name.
Adding .tech behind your brand or business name can tell your audience that your business deals in smart strategies and operates in the technology space. When done correctly, it can increase your authority and credibility among your target audience.
Choosing .tech now can also help future-proof your brand. This is because the .tech extension keeps growing in popularity, especially among tech startups and related communities.
4. Be More Location-Oriented
If you want your business to thrive more in a particular area, including a location-related keyword may also improve your ranking on the local SERP. When you opt for a more location-oriented domain, such as indiaprogramming.tech, your business can filter out any unintended audience outside your desirable scope.
In 2019, around 97% of search engine users searched online to find a local business. Because of that, focusing your efforts on the local market can be beneficial for your business growth.
Utilize other tools, such as Google My Business, to create a local business listing and make sure your contact information is the same throughout all platforms, such as websites and social media pages.
5. Look for Better Domain Availability
There are several domain name characteristics to consider when you want to boost your website’s exposure. However, since the .com extension is used by almost 53% of websites worldwide, getting the desired domain name can be quite challenging. This is where the .tech extension comes into play.
Since the .tech domain is still considered new, it has a better domain availability compared to other popular extensions such as .com, .net, and .org. Therefore, you have more freedom when picking the right domain name for your website.
Here are some tips you might want to follow when creating a good domain name:
- Keep it short and memorable
- Try to avoid hyphens and numbers
- Don’t use a copyrighted name
- Make it descriptive of your brand or business name
- Be innovative
Conclusion
Using a .tech domain for your website can be a good option, especially if your business focuses on futuristic ideas and technological advancements. It is an excellent alternative to more popular top-level domains, such as .com and .net, which have become overused and boring.
In this article, we have learned about the definition of a .tech domain extension and looked at five ways it can improve your online business, including:
- Elevating your tech business
- Improving SEO ranking
- Increasing branding quality
- Becoming more location-oriented
- Having better domain availability
If you are planning to build a website for your business, consider using .tech for its domain. With the benefits it has to offer, this domain extension can help your online venture thrive in this highly competitive industry.
