Do you want to find a unique company name? If so, keep reading. Here we will show you seven steps that will lead you toward finding a company name that is as unique as your company’s services and products.
Before we get into the four steps needed for finding your company name, here are a few thoughts to keep in mind:
– Your company name should be easy to spell and pronounce
– Your company’s name should not be restricted by any prior trademarks or copyrights, so that you will have the freedom to build your business as it sees fit. As an example, if you want to open up 50 company locations to offer ink and toner cartridges, you should be able to call your company “Ink and Toner Cartridges” without having any legal issues.
– You company name should be available as a dot com domain name. That is to say that if you find a company name that you like, go online and see what company names are taken as dot com web addresses. If company names that you like are taken as company names, then consider other options for company names because those company names may be popular company name choices among other companies.
– Your company should have the ability to grow and expand without having a company name that pigeonholes your business. For example, if at first you only sell company supplies in your company office, it would negatively impact your company if you called yourself “The Office Supplies Company”.
– Your company’s name should be catchy and easy to remember. That way when people hear about your company or see a sign with your company name on it they will remember what company is behind the sign or advertisement.
– Your company name should not be too long. A company name that is difficult to pronounce, spell, or remember will work against you when you go about trying to find customers. Keep company names short and memorable so that people can quickly recognize your company’s service and products through your company name.
Now that we have a few guidelines for company names, keep reading for the seven steps to finding a company name that is unique.
Step 1 – Brainstorm company name ideas
The first step towards finding your company’s namesake is generating company name ideas. There are several methods that can be used when brainstorming company names. You can ask other people in your company to generate company name ideas. You can use company name generators or company name dictionaries to find company names that might work for your company. Lastly, you can simply write down company names that pop into your head. The main question that people have when searching for company names is “What makes a company name unique?”. Some people will say that company names should include the company’s services or company’s products in the company name.
Other people say company names should reflect company culture, company vision, company values, company strategy, company history and company mission. Asking other people for company name ideas is a good way to get feedback about your company name. Generating company names on paper is an effective way to come up with company ideas. If company name generators or company name dictionaries are not working for you, another option is to simply write down company names that pop into your head. You can also just try to find company names that seem interesting to you.
Step 2 – Look online for company name ideas
Now that you have some company names written down, it’s time to see if company names you like are available as company names. Go online and look up company name availability. You can use the company name availability search on company websites or you can go directly to company name registry sites that will check for company name availability. It is important to keep in mind that company names are usually unique. Since company names are unique, company names that seem like company name choices. For other companies could also be company name choices for your company. Some company website will allow you to search for company name availability by typing part or all of the company name in the company search bar. Look up your company name ideas one by one and make note of whether they are available or not available.
Step 3 – Evaluate company name ideas
As you are first brainstorming company names, it is best to keep company name choices that are unique in mind instead of company name choices that sound like company name choices for other companies. It’s important to remember that company names should be memorable and easy to spell and pronounce. When you go through company name availability look for company names that are available instead of company names that are not available. If company names that seem like company name choices for other companies are not available, it is better to use those company name ideas as secondary company name ideas. If there is a company name that you really like but the company name has already been taken. Try company name variations instead.
By company name variations I mean company name endings like “ly”, “-z” or “-ies”. For example, Accurate Company Name is not available but Accurately Company Name is available. Try company names that are similar to the company name you want by adding suffixes, prefixes and company name length. For example, if you want company name ideas. With company name length of 8 characters try company names with company name length of 10 characters. If company names that seem like company name choices for other companies are not available. But company name variations are available. Use company name variations to create secondary company names.
As a rule of thumb, company names that are unique tend to be more memorable company names. However, company names with company name length of 8 characters or less are the easiest company names to remember. Company name ideas with company name length of 10 – 12 characters are harder to pronounce but easier to remember. Remember, if company name variations are available try using company name variations. Instead of company names that seem like company name choices for other companies.
Step 4 – Evaluate company name ideas with domain names and social media handles
If company names that seem like company name choices for other companies are not available. But company name variations are available, use company name variations to create secondary company names. For example, if you want a company name with unique company name length of 8 characters. Try company names with company name length of 10 – 12 characters. If company names that seem like company name choices for other companies are not available. But company name variations are available, use company name variations to create secondary company names.
Conclusion:
When coming up company name ideas, keep in mind that company names should be unique company names. Company names that seem like company name choices for other companies could also be company name choices for your company. If there is a company name that you really like but the company name has already been took. Try company name variations instead. Remember, company names with company name length of 8 characters or less are the easiest company names to remember. Company name ideas with company name length of 10 – 12 characters are harder to pronounce but easier to remember.
If you need further assistance on company name availability and company name ideas, please comment us.
